Latest company updates and industry news

Neuromarketing explained [key concepts and recommendations]

Neuromarketing explained: By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general…
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Using Kotler’s Pricing model to review positioning

Also referred to as the nine quality-pricing strategies, since it is a matrix covering nine options, the aim of Kotler's Pricing model is to help companies position their products or services relative to competitors as perceived by the market, and…
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Leave Your Competitors In The Dust With SEO Tips That Raise Your Rankings Copy

More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be hard to find a consensus on just what the basics really are. Read on to learn some…
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Leave Your Competitors In The Dust With SEO Tips That Raise Your Rankings

More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be hard to find a consensus on just what the basics really are. Read on to learn some…
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2021 B2B marketing trends that will emerge in the year ahead.

Continuing a pattern from past years, 2021 will observe the ongoing evolution of several B2B advertising trends from the last few years, and the rising influence of B2C advertising will create a big impact. So what macro trends will probably…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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