Category Archives: Uncategorized

Neuromarketing explained [key concepts and recommendations]

Neuromarketing explained: By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As…
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Using Kotler’s Pricing model to review positioning

Also referred to as the nine quality-pricing strategies, since it is a matrix covering nine options, the aim of Kotler's Pricing model is…
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Leave Your Competitors In The Dust With SEO Tips That Raise Your Rankings Copy

More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be…
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Leave Your Competitors In The Dust With SEO Tips That Raise Your Rankings

More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be…
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2021 B2B marketing trends that will emerge in the year ahead.

Continuing a pattern from past years, 2021 will observe the ongoing evolution of several B2B advertising trends from the last few years, and…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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