Main types of marketing campaigns

The main types of campaigns are summarized below. These are standard terms that are used across businesses. When setting your goals for digital marketing or campaigns, it’s best to use these widely understood terms in your campaign briefs and plans.

As you review these, think about how frequently different types of businesses that you are familiar with will require these. For example, think of:

A multichannel fashion retailer

A travel company
A B2B publisher
A financial service provider offering insurance